Artificial intelligence is fundamentally changing architectural visualization. Since 2021, we at Mirae have been strategically using AI and integrated the technology into our workflows long before it became mainstream. Today we are convinced: AI is not the future of visualization — it is the present.
Ideation and Moodboards
In the earliest project phase, AI supports creative ideation. Architects and designers can generate dozens of mood images and concept visualizations within minutes — from different facade variants to various spatial atmospheres. What previously required hours of manual work now emerges in seconds. This enables broader exploration and better decision-making foundations.
From Sketch to Image
One of the most impressive applications: AI can generate realistic visualizations from rough hand sketches or simple CAD drawings. The architect sketches their idea on a sheet of paper, photographs it, and receives a photorealistic interpretation within seconds. This workflow changes how designs are created and communicated — especially in early-stage client conversations.
Variant Studies in Record Time
Which facade material works better? How does timber cladding compare to exposed concrete? AI makes it possible to explore dozens of material variants in minutes — with realistic rendering in the actual building geometry. What previously required days of render sessions now happens in real time. For architects and building owners, this means: faster decisions based on better information.
Lighting and Atmosphere
AI can change the lighting mood of a visualization in seconds. From bright sunshine to overcast skies to atmospheric twilight — different lighting scenarios are automatically calculated and displayed. This is particularly valuable for site analyses where sunlight patterns at different times of day need to be simulated.
Weather and Seasons
How does the building look in snow? In rain? With autumn foliage? AI generates seasonal variants of a visualization showing the building in its surroundings throughout the year. This variety was economically impractical with traditional methods. Now we can provide our clients with a complete picture of the project across all seasons.
Animation and Moving Images
The latest generation of AI models can generate short video sequences from still images. Camera movements, drifting clouds, or changing light — AI-generated animations complement the traditional animation workflow and offer a fast, cost-effective alternative for concept presentations and social media content.
Our Head Start Since 2021
While many visualization studios only started experimenting with AI in 2023 or 2024, we have been using the technology productively since 2021. This experience gives us a decisive advantage: we know where AI delivers outstanding results, where its limitations lie, and how to optimally integrate it into our workflow. Our clients benefit from this knowledge advantage — in the form of faster delivery times, greater variety, and fair prices.
Conclusion
Artificial intelligence has already revolutionized architectural visualization — and we are just at the beginning. At Mirae, we harness the full potential of the technology without neglecting the human factor. The best results emerge where experienced visualizers use AI as a powerful tool. That is exactly our approach.
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