Virtual Property Viewing: How to Sell Faster

Virtual viewings have evolved from a nice-to-have to a must-have in the Swiss real estate industry. Buyers and tenants now expect to explore properties digitally — anytime, from anywhere. In this article, we present the different forms of virtual viewings, their benefits, and how to optimally use them for your property marketing.

There are various technologies for virtual viewings: 360° panoramic tours enable interactive walkthroughs with free viewing direction. 3D floor plans (dollhouse views) show the entire apartment as a walkable 3D model from above. Guided video tours offer a cinematic walkthrough with a fixed route. Virtual reality experiences use VR headsets for maximum immersion. At Mirae, we create all these formats — individually or combined, depending on project requirements and budget.

Virtual viewings offer tangible benefits: Up to 40% fewer physical viewings, as unsuitable prospects filter themselves out in advance. Up to 31% shorter marketing time according to international studies. More professional market presence compared to competitors. International reach — buyers from abroad can view without traveling. Time savings for agents and owners through more qualified on-site appointments.

For new build projects, the property does not yet physically exist — a virtual viewing is the only way to offer buyers a spatial experience. We create photorealistic 360° tours directly from the 3D model, showing the future space in full detail: materials, lighting, furnishing, and views. For Swiss new build projects, which are often sold off-plan, this is a decisive competitive advantage.

Empty rooms often appear smaller and less inviting in photos and tours. Virtual staging solves this problem: we digitally add furniture, decoration, and lighting, transforming empty rooms into inviting living spaces. Compared to physical home staging, the virtual variant is 80–90% cheaper and implemented within a few days.

A virtual viewing achieves its full impact when seamlessly integrated into all marketing channels. On the project website as an embedded, interactive element. On real estate portals as an additional media type (Homegate and ImmoScout24 support 360° tours). In email campaigns as a clickable link for qualified leads. On the construction site sign as a QR code for passersby. On social media as teaser videos from the tour.

Not every virtual viewing is convincing. Quality indicators to look for: High resolution (minimum 4K, ideally 8K for panoramas). Smooth navigation without stuttering or long loading times. Realistic materials and lighting. Mobile optimization — the majority of users view on smartphones. Fast loading times — every second of waiting costs prospects. At Mirae, we render in 8K resolution and optimize all tours for maximum performance.

Virtual viewings have arrived in the Swiss real estate market — and they are here to stay. Whether for new build projects, existing properties, or luxury homes: a professional virtual viewing accelerates sales, reduces costs, and elevates your marketing to a new level. Contact us for a no-obligation quote or use our cost calculator.